Are advertisers the new cyber stalkers or your new best friend?
Anyone who has looked for a hotel or done a little shopping online lately knows that someone is watching. After all, it’s no coincidence that the very next time you log on, a hotel you may have been...
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Finally – someone is injecting some sanity in the “we need our own app!”...
“The false economy of vanity apps and the people who are growing fat by not telling their clients the truth” Why do companies continue to throw away valuable mobile budgets on vanity apps, i.e. mobile...
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Brand Advertising on Facebook: Six Key Steps
This recent article from Ad Age http://adage.com/article/digitalnext/brand-advertising-facebook-a-6-step-blueprint/229166 shows that as brands continue to increase their ad spending on Facebook,...
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Deal with It! Discounts Drive Brand Love on Social Media
The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers...
View ArticleWhat is The Quality of Your Relationship? (Socially speaking, that is.)
“On Facebook, like in life, it’s not enough to have someone love you. They have to prove it.” (Ad Age, “More Than Just Numbers: The Brands With the Top Relationship Quality on Facebook.” 4 Jan 2012.)...
View ArticleCan you trust a brand that scrubs its Facebook page?
The promise of social media has always been authenticity. So how is it that many brands who utilize online platforms just don’t get it? No CEO or CMO wants to see negative comments on their FB page or...
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